Singapore will launch trade fashion show "Blueprint" this month, showcasing 50 mostly Asian designers to an international audience and shoppers from the general public.
Organizers hope the event will become the basis of the Asian Fashion Exchange (AFX), Asia's answer to New York and Milan's Fashion Weeks.
Singapore seems a fitting location for the event, with the city-state opening a raft of famous brand and designer stores and attracting shoppers from across Asia over the past years, despite poor economic conditions. These shopping travelers have been arriving in increasing numbers recently; their spending an indicator of better things to come.
While Singapore is not yet famous as a fashion capital, AFX organizers hope a growing annual event featuring the region's best fashion talent will put it into the league of cities like New York and Tokyo.
source & article: Reuters (via Yahoo)
Tuesday, April 13, 2010
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