Lexus wants 10% of Thai luxury auto market

Lexus, Toyota's luxury brand, aims to increase its share of the luxury auto market in Thailand to 10% over the next five years.

Despite the economic downturn, Thai luxury sales grew 5% last year with a total of 7,700 vehicles sold. Projections indicate this trend should continue in 2011-12. Currently, Mercedes-Benz dominates the market (as it tends to do across Asia) with a 50% share.

Lexus sales increased by 6% last year, but its share of the Thai luxury market is still only 3.6%.

article & source: Bangkok Post